Emirates has always stood out from the long-haul airline pack by not installing a premium economy cabin on its aircraft. This was despite the airline having award-winning first and business cabins. So the Dubai based airline made quite a splash last year when it changed tack and announced it would be configuring a premium economy cabin across most of its fleet.
High expectations of an award-winning premium cabin product
David Flynn, writing for Executive Traveller, broke that story. Emirates was to roll out its first premium economy cabins this year as it took delivery of yet more A380s. Eventually, the airline would feature premium economy cabins across its A380 and 777-300ER fleets.
Emirates CEO, Tim Clark, dampened expectations of a lie-flat seat. Instead, he said the airline would channel the romance of the railways with sleeperette style seating, ample legroom, better than economy catering, and more attentive service.
“It will be an Emirates premium economy, so it will be special,” the Emirates CEO has said.
But a lot can and has changed in a year. The Emirates business model was already under pressure last year. As new long-range fuel-efficient aircraft allowed passengers to fly direct, the glory days of the Dubai mega-hub may have passed.
That’s possibly one