Aeroflot Reveals Plans To Reposition Itself As A 5 Star Airline - Simple Flying


The CEO of Aeroflot Group, Vitaly Savelyev, on Tuesday presented the Russian Prime Minister, Mikhail Mishustin, with a new strategy for the airline group. The plan, known as 30/30, is to be realised by 2028. Parent carrier Aeroflot will transfer a large number of aircraft to its subsidiaries, and focus on long-haul and premium routes, in the hopes of adding a star to its SKYTRAX rating.

Airbus, No Orders, February
Aeroflot will be repositioned as smaller airline focusing on long-haul and premium routes. Photo: Getty Images

Strategy 30/30

The first of the 30s in the new strategy stands for the increase in millions of passengers Aeroflot wishes to carry as a group in eight years’ time. This is an increased ambition from the “100 by 100” revealed in November 2018. That plan saw the Aeroflot group carrying 100 million passengers in time to celebrate its centenary in 2023.

The second 30 in the plan refers to how by how much the carrier says it will decrease ticket prices in economy by 2028 – a whole 30%.

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Five-star bid from Aeroflot

Beyond the title references, the major changes in the airline group’s new plan include a shift in strategy for main carrier Aeroflot. It will transition to operating only long-haul and premium routes.

As a result, it will transfer almost 250 aircraft (existing and from future orders) to its subsidiary airlines, Pobeda and Rossiya. As a result, Aeroflot will operate only Airbus A320s, A321s, A330s, A350s, and Boeing 777s for a total of about 170 aircraft. This is part of a plan to get Aeroflot into the five-star SKYTRAX club.