COVID-19: Restarting Business Travel & The Travel Industry - An Open Letter To The Airlines - Forbes

If our economy is to fully recover, businesses are to survive, and jobs are to be preserved, we need to restart business travel and the travel industry. 

Daily airline passenger numbers published by the Transportation Security Administration show that the recovery in airline travel plateaued in the first week of July.  Why?  Likely confidence.  No doubt, potential travelers are asking whether it is safe to travel. 

To restore confidence, everyone needs to play ball in dealing with the current health crisis.  The person who isn’t playing ball is undermining confidence, which in turn is undermining restoration of our economy, businesses, and jobs.

The Issue No One Questions

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We’ve all seen the sign at some restaurant or other business:  No Shoes, No Shirt, No Service.

No one of reasonable sense questions it.  Indeed, in federal government buildings, it is not uncommon to see a plaque stating something like, “Attire Appropriate To The Intended Use Of This Facility Is Required.”

Fundamentally, whether a person is buying a product or a service, the person is entering into a contract.  And, each side of the contract is free to negotiate the terms and conditions of that contract.  And, each side of the contract is free to require a particular term and / or condition or there’s no deal.  And, the other side of the contract needs to look somewhere else.

If a person doesn’t wear shoes and a shirt, our