Taiwanese airlines Eva Air and China Airlines are operating short, experience-based ‘flights to nowhere’ that circle over the country. Rose Dykins reports
In a bid to make up for lost revenue, airlines in Taiwan are operating sightseeing flights, or “flights to nowhere”.
International passenger numbers have dropped during Covid-19 and being a small nation, Taiwan has limited domestic traffic to fall back on. Instead, Eva Air and China Airlines are experimenting with new ways to attract customers while its borders have been closed.
The Taiwanese airlines have invented flights offering interesting passenger experiences. Flights take off from Taipei’s Taoyuan International airport, circle over the country, and then land back in the capital.
Last month, Eva Air operated a Hello Kitty-themed flight to celebrate Fathers’ Day.
The experience began at check-in, where passengers could enjoy a photo opportunity. After security, they spent time in the Eva Air Hello Kitty Joyful Dream Lounge, where they could take photos with a costumed Hello Kitty and her friends.
During the flight – operated by an Airbus A330-300 with a Hello Kitty fuselage – customers received Hello Kitty-themed in-flight amenities, gift bags and meals created by three-Michelin-star chef Motokazu Nakamura.