Singapore Airlines will finally begin handing out amenity kits to business class passengers, although the new kits will make their debut not in the air but on the ground, as part of the airline’s ‘dine at home’ experience.
Executive Traveller understands that business class travellers won’t see the kits – developed as a partnership with British perfumers Penhaligon’s – for some months.
Each of the unisex kits comes in a green Penhaligon’s bag containing lip balm, hand lotion and facial mist from Penhaligon’s Quercus range, which leads with citrus and basil underpinned by notes of jasmine, cardamom, lily and amber.
Founded in 1870 by William Penhaligon, the firm is a suitably premium brand for Singapore Airlines, which has long resisted following other airlines in offering business class amenity kits.
“I ask myself, ‘Do I want to spend $6-8 million just on an amenity kit?”’ Mr Tan Pee Teck, then Singapore Airlines’ Senior Vice President for Product & Services – and now Senior VP for Cabin Crew – told Executive Traveller in September 2015.
“At last count, I think there were 38 airlines with business class that gave amenity kits (but) you can’t really differentiate yourself through an amenity kit, and if you travel very often, this thing is just