Singapore Airlines launches academy offering service and operations training to external firms - CNA

SINGAPORE: Singapore Airlines (SIA) announced on Tuesday (Nov 3) it had established a new arm that would offer training programmes for external businesses and organisations in the broad areas of service excellence, operational excellence, organisational innovation and digital transformation. 

The Singapore Airlines Academy will leverage the “wide range of globally recognised skills and competencies that exists within SIA, which have enabled the airline to establish a pre-eminent position in a highly competitive industry”, the national carrier said in a media release. 

“It will also tap on the decades of experience that has been accumulated by SIA staff,” it added.

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Among the programmes offered are Service Mindfulness and Awareness, Effective Communication and Professional Image, which targets frontline staff and covers topics such as practising appropriate self-grooming techniques. 

There is also the Innovation Programme and Playbook, a two-day programme that teaches how to build an innovation culture for an organisation and design a leadership practice for supporting staff in innovation work. 

Training packages will be customisable to meet the requirements of individual companies and organisations. The courses will be conducted by SIA trainers,
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